Case Studies
That Show What's Possible

Client

Telese designs and delivers bespoke Italian kitchens and interior solutions, combining Italian craftsmanship with premium design for homeowners across London and the surrounding areas.

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The goal was simple: generate a consistent flow of qualified enquiries from homeowners actively planning high-value renovation projects.

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The Challenge

Like many businesses in the luxury home improvement sector, Telese wanted more than just visibility on social media.

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The goal was to attract homeowners who were genuinely considering a kitchen renovation, qualify them before the first conversation, and create a reliable pipeline of sales opportunities.

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Rather than focusing on vanity metrics such as likes and followers, the campaign was built around generating high-intent enquiries that could be converted into consultations and future projects.

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The Strategy

We developed and managed a Meta Ads campaign designed specifically to attract homeowners interested in premium kitchen renovations.

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The creative approach focused on showcasing what makes Telese different through:​​

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• Stunning completed kitchen projects
   

• Behind-the-scenes footage from the Italian factory
   

• Craftsmanship and manufacturing processes
   

• Voiceover-led storytelling designed to build trust and highlight expertise

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This combination allowed potential customers to see not only the finished product, but also the quality, attention to detail and expertise behind every project..​ 

£17.13 Cost Per Qualified Lead

For a premium kitchen company, generating enquiries is only valuable if the people enquiring are genuinely considering a project.

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By combining compelling creative with precise targeting and a built-in qualification process, we were able to consistently generate qualified enquiries while maintaining an average cost per lead of just £17.13.

 

This allowed Telese to reach homeowners already in the research and planning phase of their renovation journey without spending heavily on acquisition.

 

3–4 Qualified Enquiries Every Day

The campaign delivered a steady flow of enquiries from homeowners actively planning kitchen renovations.

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Rather than relying on occasional spikes in activity, Telese received a consistent stream of opportunities, giving the sales team more predictable conversations with potential customers and a stronger pipeline of future projects.

 

Over 24,000 Homeowners Reached

The campaign placed the Telese brand in front of thousands of homeowners across London and the surrounding areas.

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Through a combination of project showcases, Italian factory footage and carefully crafted messaging, we generated more than 52,000 impressions and reached over 24,000 people who fit the target demographic.

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The result was increased visibility among homeowners actively considering high-end kitchen and interior projects.

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£40,000–£60,000 Project Budgets

One of the biggest advantages of the campaign was the lead qualification process.

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Before submitting an enquiry, prospects were asked about their budget, project timeline and contact details.

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This meant the Telese team received valuable information before making contact, allowing them to prioritise enquiries and focus on the opportunities most aligned with their services.

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Many of the enquiries generated reported project budgets between £40,000 and £60,000, demonstrating strong buying intent and helping ensure conversations started with the right prospects.

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Turning Enquiries Into Sales Opportunities

Generating leads is one thing. Generating qualified leads is another.

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To eliminate time spent chasing unsuitable enquiries, we built a qualification process directly into the campaign.

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Every prospect provided their estimated project budget, preferred timeline and phone number before submitting an enquiry.

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By the time an enquiry reached the Telese team, they already had the information needed to assess the opportunity and move the conversation forward.

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This reduced friction in the sales process and helped the team spend more time speaking with serious buyers.

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The Outcome

The campaign successfully connected Telese with homeowners actively researching premium kitchen projects and looking to begin their renovations within a realistic timeframe.

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By combining high-quality content, strategic Meta advertising and a lead qualification system, we generated a consistent flow of high-intent enquiries while reducing the time spent filtering unsuitable prospects.

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For premium kitchen brands, success isn't measured by likes or followers.

It's measured by conversations with the right people.

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This campaign delivered exactly that -helping Telese attract qualified homeowners, create meaningful sales opportunities and position the brand in front of an audience actively looking to invest in their homes.